Leverage Modern Technology to Market Your Home

By on February 18, 2014

In 2013, millions of homeowners who were unable to refinance or sell, because they were either underwater on their mortgage or lacked serious buyers, finally saw some light at the end of the tunnel. The housing market is still in the process of turning around, which means home buyers are back in the game and home prices are on the rise.

In the five years since the housing bubble burst, there have been giant leaps in the performance and use of technology or mobile applications to buy and sell real estate or manage rental properties. The most important thing to remember is that to be a smart seller, you need to put yourself in the buyer’s shoes. They’re motivated but cautious, and they have a wealth of information available to them online.

You need to be smart with technology to reach out to tech-savvy homebuyers and renters. More and more agents, buyers, sellers and renters are using the latest apps websites, digital cameras and such to market and search for properties. These prospects know how to do their research and exhaust their resources to find the best deal.

If you plan to sell or rent a home in 2014, first brush up on the most used, savvy real estate apps. Then review your real estate or rental marketing plans. Ask yourself if your property visually appealing? Are buyers or renters able to find and access your listings? Are you able to communicate with interested parties easily? Finally, take steps to leverage these new technologies with a new real estate marketing plan.

Homebuyers can take advantage of technology too. Make searching for and comparing properties or securing loan financing as simple as clicking a button on your ipad or smartphone.

Tips for Using Technology to Sell or Rent Property

Internet and mobile technologies are transforming the real estate industry. Five to ten years ago, you could put up a sign, print some flyers or postcards or drive around town looking at properties for sale or rent.

While you can still do that today, here are a few suggestions and effective tools which will help you use modern technology to reach your real estate goals in 2014:

Appearance Matters – Invest in Curb Appeal and Quality Photos or Videos

You only have one chance to make a positive first impression on buyers and renters. Too often, real estate and rental listings go online with photos of a dark room, lights off or blinds closed. Even worse? When prospective buyers or renters visit, there is dead plants in the yard and toys strewn all around the current resident’s living room.

Selling a home or renting a property has become an ‘online beauty contest’ and in a digital market, buyers are looking for the ‘prettiest listing’. Take some time to spruce up any property you intend to rent or sell, and hire a professional agent or photographer (if necessary) to present your property with quality pictures or digital layouts.

  • The cost of hiring a professional photographer to take high resolution photos could be well worth the investment: Professional photos of the property can increase its perceived value by 15 percent, according to recent marketing researchers. On a $250,000 home, a 15 percent jump in value adds additional $37,500. Poor photo quality or no photo may give the prospect the impression that there is something wrong with the home.
  • Give the listing some curb appeal: Touch-up the surrounding landscaping and clean the home in advance, putting away personal clutter. Prepare for the photo shoot just as you would for an open house: staging, clear views into each room, etc.. If buyers don’t like what they see online, you may never get them in the door.
  • Enhance the experience with digital layouts and walk-thru videos: Interactive floor plans and online videos that show how rooms are laid out or the enticing amenities available, are an increasingly popular marketing tool. In conjunction with photos, these additional mediums create the ultimate shopping experience to grab the attention of tech-savvy buyers.

Launch an Interactive and Engaging Website

If you run a real estate business — whether you manage several properties with employees or simply by yourself on the weekend — you need a website which is dynamic, mobile responsive (easily seen on mobile devices, smartphones, tablets,etc.) and displays accurate information on yourself and each of your listings. It is also a great way for prospects to find your listings from general searches engines like Google and Bing.

Keep your website interactive and engaging by including details about each property, include maps, pricing, photos and contact information. Include useful tools, like those interactive floor plans or walk-thru videos, all on one site simplifies the search process.

A word of caution: If your website is not designed to make a potential buyer or renter’s search easier, then probably going to push them away.

Post Your Listing(s) on Multiple Platforms and Websites

Technology smart buyers and renters will exhaust all of their online resources to find the best home possible. This means, you need to post your real estate listings everywhere. If you only post to one website, such as Craigslist or Zillow, your listing may be seen once and later forgotten. However, if you run into your listings over and over again on different sites, your properties will stay fresh in their mind and will increase your chances of them inquiring about your unit.

Control Your Social Media Presence

These same tech-savvy prospects will Google your company name or personal information to dig up any dirt or negative reviews, because they are doing due diligence to avoid bad landlord relationships or scams. Keep separate social media profiles for your personal and professional web-presence. A professional social media profile on LinkedIn, Facebook or Google+ will ensure people can see your qualifications and achievements, verifying that you are legitimate. And you will want carefully consider what content you choose to post on your personal and professional profiles, including your picture.

Real-time Real Estate Management

Ultimately, this move towards online listings and networking products may be a good move for the real estate industry as a whole, as the utilizing of previously neglected online and technology-based channels could make home buying and renting an easier, friendlier process for younger perspectives. The real estate sector has industry-specific needs and these new dynamic channels could help foster sales that would otherwise fail to materialize.

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About David Leighton

FSN real estate investment journalist - Property can still be a great way for someone to secure or grow their portfolio. Any smart investor with a good education and understanding of the opportunities in the the market can buy their dream home, rental unit or commercial parcel. David wants you to have the tools and resources to make informed decisions in your real estate investments. Connect with David on !

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